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Lookbook for William Palmer, winner of the  L’Oréal Pro Creative award at London Fashion Week 2025.  His collection playfully critiques and challenges the patriarchal structure of british society and the ridgid framework of the ‘Breadwinner Wage’. 

Roles: Photography, Art Direction & Set Design

COLLABORATORS

Talent: Bambi Thug

Designer: Maximillian Raynor

Creative Direction / Styling: Gareth Valentino

Hair Stylist: Gaia

MUA: James Campbell

COLLABORATORS

Modelled by Rowland & Anthony

Stylist: William Palmer

Make Up: Monica Saraswati

Styling Assist: Myrto Peristiani

Photo Assist: Matt Hickmott

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©2026 HOLLY LAVELLE

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